I worked with Shayla, a specialist lash artist, to develop the visual identity for HighTide Beauties. The project included creating a custom logo designed to give the brand a distinctive, polished and professional look that reflects the beauty industry while maintaining its own personality.
Alongside the logo, I designed a professional certificate for HighTide Beauties to award to students completing their lash training. The certificate was created to complement the new branding, combining a premium aesthetic with a clear and professional layout suitable for both digital and printed use.
The project allowed me to create a cohesive visual style across both the brand identity and its supporting printed materials, helping HighTide Beauties present a more established and professional image.
