DRPG set me the task to launch a brand and product for TATA/Nestle’s new tea product. The brand had to be named ‘Totally Tea’ while also giving me a target demographic to have in mind. ​​​​​​​
While designing the brand and product I also had to produce an advertisement campaign to get the product recognised and seen by the target demographic. When the design process came to an end, I produced a presentation and pitched my ideas to the head of design.
Back to Top